Excited About Paris Fashion Week, This Said a Lecturer at UM Surabaya

• 13 Mar
• 2022

Paris Fashion Week 2022 (instagram/@parisfashionweek)

Excited About Paris Fashion Week, This Said a Lecturer at UM Surabaya

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• By Uswah Sahal
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Regarding the phenomenon of artists admitting that their brand takes part in the 2022 Paris Fashion Week (PFW) event. Attracts the attention of Radius Setiyawan, Lecturer at the University of Muhammadiyah Surabaya.

"For the past few days social media has been made noisy by several brands and artists who claim to appear at PWF 2022, even though the local brand only appeared at the Paris Fashion Show organized by Gekraf, not PFW belonging to the Fédération de la Haute Couture et de la Mode (FHCM) The phenomenon of going international is still the obsession of many brands and artists in Indonesia." said Radius, a lecturer in the Cross Culture Understanding (CCU) course at UM Surabaya.

He also added that the obsession is actually natural. But it will be a problem if this is done by disinformation to the public. Disinformation is misinformation, and the people spreading it know it is wrong.

"Disinformation is categorized as a hoax. By definition, it is called a fake that is deliberately fabricated to disguise it as the truth. This is certainly not a good thing and certainly a risky one. In a media literate society, artists should be very careful about the information they share. ." Said Radius, who is also an alumnus of the Masters in Cultural and Media Studies at Gadjah Mada University.

Apart from that, Radius sees the obsession with going international as an old phenomenon. Imagination to have a career abroad and think Europe or America is a better place could be part of the colonial discourse.

"In the Indonesian context, this is not something new. Making the west a standard of success and a measure of success. In several films or entertainment on television, we see many of these things. As a spirit, it doesn't matter. But it will be a problem when placing everything something as if lower than that abroad." Radius said.

Radius calls the above phenomenon a syndrome of inferiority complex. Namely the assumption that foreign cultures and their people are superior to us.

"The attitude of inferiority, inferiority and assuming that what is from the outside is always better, so that the measure of success is always from the outside is a typical phenomenon of the former colonial world. Moreover, these obsessions are carried out in inappropriate ways," he said.